Channel Seven Become Sole Free-To-Air Racing Provider
Channel Seven will remain the free-to-air broadcasters of the Melbourne Cup Carnival for the next five years whilst also picking up the coverage of key Sydney feature race meetings.
Channel Seven will become the sole free-to-air provider of Australian feature race meetings commencing with the upcoming Melbourne and Sydney autumn carnivals.
With Australian feature racing previously shared by Channel Seven and Channel Nine, the new agreement will see the former cover 27 days of racing throughout the calendar.
“This is a great day for Australian racing and a great day for Seven – all the big events live and available to all Australians,” Seven chief executive Tim Worner said in a press release.
“Live sport is a key part of Seven’s strategy and we look forward with great excitement to 2013 when at times there will be live sport on all three of our channels simultaneously. It is a great business outcome for Seven and a great breakthrough for viewers.”
Racing Victoria today confirmed the announcement they will extend their association with Channel Seven until 2019.
The broadcaster at this stage is expected to split their coverage of the proposed 27 meetings between their premier free-to-air station, Seven, and 7Two.