Wednesday, 4 April 2012
: The world's richest race for two year-olds will again be known as the Tooheys New Golden Slipper as the Australian Turf Club welcomes back the number one beer in NSW as its Golden Slipper naming rights partner, it was announced today.
The classic full strength beer Tooheys New has won back the role it relinquished to insurer AAMI fifteen years ago and will own the $3.5m Tooheys New Golden Slipper naming rights for three years from 2013.
Parent company Lion will join BMW on the top level of sponsorship as an ATC Foundation Partner and its range of beer and cider products will be available across all four ATC race courses.
ATC Chief Executive Darren Pearce said the Club was delighted to welcome back the number one beer in NSW to the richest race in the State.
“Racing's association with the Tooheys New brand spans almost 50 years and welcoming it back to support our flagship race in the $3.5m Tooheys New Golden Slipper is a great show of faith in the Club and Sydney racing,” Mr Pearce said.
“This announcement shows the benefit of being a merged club and all the positives that offers to our partners with great brands. We are proud we'll be serving all of our customers the classic full strength beer Tooheys New and the full range of Lion beers and ciders across all our racecourses for many years to come.
“Tooheys New is the number one beer in NSW and is a great fit with racing in Sydney. AAMI have been a wonderful partner to us and whilst we are sad to see our association end, we part as good friends”
Tooheys Regional Sales Director Frank Arangio said: “We are excited to return as the naming partner of the Tooheys New Golden Slipper. We welcome the opportunity to further our long standing relationship with the ATC, to support the future of racing in Sydney and continue to grow our fantastic brands. The inherent sociability of the event gives Tooheys New a great platform to continue Supporting Mateship in NSW and connecting with the local community.”
AAMI's Head of Sponsorship John Bennetts said the insurer had enjoyed a long and wonderful association with the Golden Slipper.
“We have enjoyed many memorable Golden Slippers at Rosehill Gardens and we think it is most appropriate that the race moves from one iconic Australian brand in AAMI to another in Tooheys New,” Mr Bennetts said.
“We are sure Tooheys New will enjoy the same success that AAMI has via this sponsorship and we also wish the ATC all the very best with their ongoing development of the Sydney racing product.”