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Leneva Park has partnered up with key bloodstock players to form Lovatsville.

There is a new player on the Victorian bloodstock scene following the birth of Lovatsville.

The brainchild of Sam White, who has teamed up Seymour Park's Darren Thomas and Mark Pilkington, Lovatsville has joined forces with Leneva Park and will oversee the Northwood property that Levena currently operates out of.

Leneva Park will continue to operate its pre-training and early education facility at Longwood but the breeding element of that business will now be conducted under the banner of Lovatsville.

Significantly, one of the foundation stallions of the new operation will be Royal Meeting, the sire of this year's Blue Diamond winner Hayasugi.

The son of Invincible Spirit stood last year at Leneva Park at $11,000 but has had his fee doubled to $22,000 for this year.

Lovatsville will also take over responsibilities for Fierce Impact, who will stand at a fee of $13,750, having stood last year at $16,500.

"Having worked closely with Sam over the last two years, I have great confidence in handing over the keys to Fierce Impact as do the rest of the shareholders," Levena Park general manager Michael Sharkie said.

"Leneva has based our breeding program around the stallion and that commitment continues.

"Levena Park has set a strong foundation for success for Fierce Impact and Royal Meeting and I know Lovatsville will build on that while bringing fresh, sexy new stallion prospects to breeders."

That will happen in Lovatsville's first season with Generation, a Group 3-winning son of Snitzel, to stand the first season at a fee of $11,000.