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Thoroughbred Racing SA (TRSA), the umbrella organisation for thoroughbred racing in South Australia, will undertake all the racing marketing, branding and promotional roles for racing at Morphettville under an agreement with the South Australian Jockey Club (SAJC) and TRSA.
Previously TRSA and the SAJC (Morphettville) ran independent marketing teams, and while TRSA provided marketing support for the State’s key racing events the SAJC undertook the marketing for racedays at Morphettville. The racing marketing function has been restructured and will now be centralised within TRSA’s marketing team. Industry Marketing Manager Michelle Greene will manage this function, effective from 1st December.
Ms Greene’s team will manage all racing marketing functions, including; television, digital, social, outdoor, radio, press, print and on-course campaigns and collateral for all race clubs in SA.
TRSA Chief Executive Officer Jim Watters said this initiative would generate efficiencies and greater outcomes which will benefit the whole thoroughbred racing industry.
“This will give a consistent marketing approach across the entire State, and all media platforms, and is the best approach for the South Australian racing industry,” Mr Watters said.
“The thoroughbred racing industry generates more than $280 million in benefits to the State’s economy and supports the full-time equivalent of more than 2500 South Australians and we look forward to continuing to market the industry as best we can, to not only secure the current employment but to grow such further.”
SAJC Chief Executive Officer Brenton Wilkinson agreed this initiative in collaboration with TRSA would have clear benefits for both the Club and the State.
“Our Club and TRSA already work closely together in promoting key events, and this initiative is a natural progression,” Mr Wilkinson said.
“TRSA has the responsibility for delivering the marketing role for the whole State, and will be able to engage staff experienced in a range of marketing platforms.”
TRSA Marketing Manager Michelle Greene said two new marketing campaigns – focusing on city and country /provincial racing respectively - have proved a great success, clearly identifying the unique offering of Morphettville and all the provincial and country clubs.
“They’ve created a great foundation for us and we look forward to building on this success under this joint marketing initiative,” Ms Greene said.
